Thursday, October 25, 2012

Have you experienced ETCETERA?

Watch the Etcetera Holiday 2012 Runway Videos
TresChic Fashions
View the Holiday and Fall Collections
November 16-26, 2012  6am-10pm daily

*Make your appointment by 5pm Friday Oct 26th and receive 10% off of one item.
*Refer a friend who makes and keeps an appointment and receive 10% off of one item.
**These promotions may be combined.     
Be sure to view the runway shows above and click on the 'Looks' link to the right.  Remember, the only way to ensure you don't miss any of the details is to see the collection first hand, so make your appointment today-  these collections do not disappoint!
Never any pressure to buy, just guaranteed fun.

3 Southern Woods
Pittsford, NY 14534
 Optional Link

Contact Information
Name: Jennifer Deutchki
Phone: 814-883-2675

Wednesday, October 17, 2012

Dado Fall Fashion Show 2012

The highly fashionable crowd gathered at Max at High Falls last night for the Dado Fall 2012 Fashion Show.  While I found myself drooling over every single look that went down the runway, I was also coveting many of the looks in the audience as well.  Bracelets were stacked, designer bags were flashing, Loubs were kicking, and hair and makeup was on point.  DJ FLEX had the beats bumping, the models were styled beautifully, and just when I thought I had seen it all, I got to experience Svet, the hip hop violinist, at intermission.  It was a beautiful night for a wonderful cause.  When all was said and done, the evening had raised more that $40,000 for the Wilmot Cancer Center and Rochester proved just how fashion-forward she can be.  Take that NYC - we clean up pretty good too!  ;)

Vince for Men
Trunk Show @Dado 10/18-11/8

MC Scott Spezzano

Svet, the hip hop violinist

Can't wait to see all the photos from the event, my iphone shots just don't do it justice.  

Great time.  Great night.  Great cause.

Glad to be there!

Happy Hump Day! 



Saturday, October 13, 2012

Local Artist Spotlight: Karen from Kreationality

I would love for you all to meet Karen Ferner, the artist behind Kreationality, she creates handcrafted knitwear from upcycled materials.

Q: Tell me a little bit about yourself.

A:  I live in Dansville in the Finger Lakes area with my husband. I work for the City of Rochester at the Hemlock Filtration Plant as an administrative assistant for 18 years. I am very grateful for my day job, but I look forward to retiring so I can create full time. I like to experience new things, and create from the ideas in my head. I enjoy quilting, knitting, crocheting, and so much more. Handcrafting the ideas I have in my head is fun, and my way of connecting with myself. I create these pieces in a little house located in the Finger Lakes Region in Upstate New York where I live with my husband, two dogs, and a cat. I am a certified yoga instructor, and practice regularly. I recently gave up teaching to have more time to create. My own regular practice keeps me centered! I am Reiki certified, and work with healing energies. This training has also helped to keep me centered, and balanced.

Q: How did you get your start in designing upcycled products and what have you learned over the course of being a designer?

A:  I have always expressed my creativity in different ways, because I love new things, and experiences. I found an idea on the internet on how to create little Christmas trees with unwanted wool sweaters, and made them that year for family and friends. I continued to explore the different ways to re-purpose materials on the internet, and got hooked on creating with a serger. This machine is so cool, and I love working with it. I just purchased another serger that offers a little more in what it can do. I love having all my materials around me, and picking out the ones that will be the next piece. I can visualize it, and then I begin designing and creating. I have found it is easy for me to put together the colors, textures, and fabrics to create a one-of-a-kind piece. I enjoy the whole process of creating these designs. I think it works for me because each piece is a new idea, and is a unique way of putting it together. I love experimenting with all of it.

Q: What inspires you?

A:  The feeling I get from creating is what inspires me. There is nothing better than being in the present moment, and when I am designing and creating these pieces, that is where I am. It is similar to doing yoga, or anything else that you love to do. It's all about being happy.

Q: How did you come up with the name "Kreationality?"

A:  I was driving to work one day, and I was thinking of how fun it was to be designing and creating these pieces, and I was smiling and just being silly happy, and grateful for everything in my life, and I thought of it. I pulled my phone out to record it on my recording app (because I forget everything with so many thoughts in my head!!) and I yelled ....."the new name of my business is Kreationality, Kreationality!"

Q: If you could sum up your look and aesthetic in three words, what would they be and why?

A:  UNIQUE - because the pieces are one-of-a-kind, and no two pieces are alike.  BOLD - the style is going to be noticed. The design is different than typical clothing, and the colors put together are always pleasing.  DISTINCTIVE - people either LOVE my designs, or are indifferent. I love that!

Q: What materials do you enjoy working with most?

A:  I like working with wool blends because they can be manipulated into new pieces easier than 100% wool. The 100% wool works well for totes because it shrinks up pretty thick. Although the serger and I fight over the thick wool. I get requests for non-wool pieces, but I don't enjoy working with cotton or acrylic as much.

Q: What do you love most about living and working in Rochester?

A:  I absolutely love Rochester, because I have a great job with the city, but also, this city offers so much in the arts and entertainment. There is always something to do in Rochester and the people are amazing.

Q: What is your studio or workspace like, and how do you work in your studio? Tell me a little bit about your creative process.

A:  I have two rooms in our home that I use for right now. I am also taking over the laundry room, and, on occasion the living room. I have sweaters everywhere! I have them in piles: plain, print, button, etc. When I wash and dry the sweaters, I take note as I lay them out flat as to what I think I can put together with what. I have a treadmill in one of the rooms, and every morning I run for a half hour and come up with my best ideas as I look at my piles of sweaters. I have a pad next to the treadmill so I can stop and jot down the ideas, or pictures I am thinking.
I have my two sergers, and one regular sewing machines set up in the other room where I put the pieces together. It may look messy, but I know right where everything is. I design the piece with sweaters I pick out that I think will match, and work together. Of course, that can change drastically as I play with an idea. I have a template and rotary cutter in the living room where I will cut the rectangles I use for the arm warmers. I usually set aside material after making a sweater, and use that material to cut up for arm warmers. 

Q: How often do you release new pieces?
A:  About every two weeks.

Q: Upcoming events? Where can people find your work?
A:  Check out  - I list the festivals/events and boutiques that carry my stuff on the website. 

Q:  Anything else you'd like to share?

A:  I am soooo inspired by the people I interact with at the festivals! It's new to me to do them, and I love it !! I am so pumped to create after a festival from all the positive energy and feedback I get!!!! I really enjoy the interaction with people about what I do! 

And since Karen is so awesome, she is giving away a pair of one of her best selling items:  arm warmers!  The perfect layering piece for this time of year!  Go green and look fabulous!  So fun!

These babies could be yours:

a Rafflecopter giveaway

Best of luck lovelies!


The Flower City Fashionista

Wednesday, October 10, 2012

Silen Auction for the Anthony Poselovich Memorial Foundation

Just wanted to share this event with all of you.  My husband and Anthony's mom work together.  They are a wonderful family who chose to take their personal tragedy and give back to others.  Hope you can make it.  Great night for a great cause.



Monday, October 8, 2012

Your Best Friend's Closet Event

When you look your best, You feel your best.

How great would it be to feel confident that your outer appearance matched your inner beauty? How FUN would it be to get dressed every morning with a closet full of clothes that flatter and make you feel on top of the world? Now you can!

The Art of Creating a Harmonious Look

Date: October 17, 2012

Time: 6PM - 8PM

Location: Your Best Friend's Closet 270 Packetts Landing Fairport, NY

Limited seating available

Please call for reservations  585-425-7100

*Please bring with you one Fall Item from your Closet that you struggle with. We are going to help you match, accessorize, and find something to help you ROCK that item!

About the Speaker:

Julie Allen, is a personal image and color consultant. As owner of "A New Hue", her goal is to help her clients create the kind of image that they wish to project, both on a professional and personal level. She has worked with executives, entrepreneurs, teachers, teenagers, models and mothers. Companies have hired her to speak to their employees in groups or to provide one-on-one consulting.

*Your Best Friends Closet, an upscale resale boutique in the village of Fairport, stocks new and gently used women's andjuniors clothing (savings for bargain savvy fashionistas at 60% off or more).  They offer top brands that will win over our shoppers who truly appreciate high-quality fashion trends and a diverse selection of clothing, handbags, shoes, jewelry, and more!

Thursday, October 4, 2012

Remembering a Local Hero

Please read:

Rochester Boutique News

Just got my ticket for the Dado Fashion Show on the 16th.  All seats are sold out, but standing room is still available.  Get yours while you still can!

Also, look what's new at Suzanne's:

Do you have some inside scoop on the Rochester fashion scene?  Please e-mail me at or message me on facebook to share events, sales, and promos that you would like me to publicize.  Shop local!  Support small businesses!  And keep your favorite fashionista in the loop!


The Flower City Fashionista

Monday, October 1, 2012

Fashion Week Wrap Up

Wow!  I don't know about you, but I'm pooped!  Last week was crazy, but crazy in the best way possible.  I scouted, I shopped, I blogged, I rinsed, I repeated.  I attended the Boutique Crawl and the Art of Fashion and met some fabulous women along the way.

It boggles my mind how much talent there is here in this little city of ours.  It sure made this Jersey Girl proud to call Rochester home.  The events far-exceeded my expectations.  For $20 I was chauffeured from store to store in a limo, given free snacks and booze, handed swag bags, and treated like a celebrity - if that isn't getting bang for your buck I don't know what is!  I'm already excited about next year and hope to take on a more comprehensive role in Fashion Week of Rochester 2013.

Sorry for the lack of photos.  When you give me wine and a credit card I start to lose focus.  And as for the fashion show, well, let's just say my iphone didn't do anyone justice.  Note to self:  buy a camera.

Here are my Boutique Crawl spoils:

Hue tights c/o 2 Chic
Bobbi Brown red lips c/o Scott Miller
Bracelet c/o Balla Bling
Necklace c/o Peppermint

The quality of this image is terrible, but we're even cute in bad lighting...

Me and Amy Riposo of Rochester A-List
The Art of Fashion - Memorial Art Gallery

I am thrilled to have discovered so many new places to shop and designers to explore.  What a great way to celebrate creativity, small business owners, and fashion in Rochester!  So glad I could be a part of it!  Can't wait for next year!

Have a great week kids!


The Flower City Fashionista